Unlock Foodservice Market Insights and Expand with Brizo

Evaluating Restaurant User Research Solutions

In the highly competitive foodservice market, competitive advantage often boils down to the quality and quantity of customer insights. As restaurants expand geographically, and new trends appear, the velocity of change can present a challenge to manufacturers and data providers. However, data-driven insights offer significant advantages, such as fueling sales, helping operators to find better kitchens, and expanding operations. A leading provider of restaurant user research solutions, Brizo, offers a board and diverse set of data for deeper foodservice market understanding and analysis that unlocks the potential of such data to facilitate success in the foodservice space.

Sales Prospecting – Investing in Insights

Sales prospecting and competitive intelligence are essential activities for foodservice companies to gain an edge over competitors or stay ahead. Brizo’s platform provides insights that help in identifying prospective customers, understanding market trends, and uncovering key competitors. Sales teams can leverage this data to improve their sales process and ensure quicker sales cycles.

Moreover, this data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the foodservice industry. This data provides the necessary industry-specific insights, such as menus, menu items, pricing, discounts, fees, ingredient profiles, etc., which can be essential in uncovering potential leads and closing more sales.

Marketing to the Foodservice Market – Beyond Traditional Strategies

Leveraging data-led insights and analytics makes it easier for foodservice companies to build well-rounded marketing campaigns. From identifying ideal customers to unearthing market trends, Brizo’s platform allows for improved campaign targeting, optimization, and performance evaluation. Companies can also research their competitors and identify what strategies they are using to attract customers and increase their market share.

Furthermore, this data allows foodservice companies to closely monitor customer behavior and infer customer preferences and needs based on the data collected. This can have a fundamental impact on how companies market to their target audience or refine their product offerings.

Find Kitchens & Expand Operations – Uncovering Potential Opportunities

Brizo’s platform offers insights into the overall industry, including areas where customers are looking for expansion. Knowing which regions or neighborhoods are in the most demand for foodservices can help companies to find kitchens, reduce production costs, and park operational spend smarter. With this data, food service companies can identify potential opportunities to tap into markets and grow their business.

Data Enrichment – Making Informed Decisions

Data enrichment also plays an important role in decision-making. Brizo’s platform provides companies with detailed menus and menu items, pricing, discounts, fee structures, menus-items, ingredient profiles, and other such industry-specific insights. Allowing for seamless integrations, this data can help companies to become more flexible in responding to market demands and opportunities.