As a supplier selling to merchants and restaurateurs, distinguishing yourself from competitors and developing meaningful relationships with customers is becoming more challenging. This is especially true when businesses in the food service industry operate in a vast and complex market with a multitude of data points that can be hard to filter through. Brizo’s data analytics platform provides a comprehensive board of data that enables deeper insight and analysis of the foodservice market, allowing suppliers to make informed decisions.
By uncovering comprehensive information about the foodservice market, suppliers and restaurant technology providers can leverage advanced data analytics and artificial intelligence to obtain actionable insights that help them understand key market trends and maximize their competitive advantage. An in-depth view of the market is invaluable for sales prospecting, marketing campaigns, data enrichment and brand expansion.
Sales Prospecting in the Foodservice Market
Sales prospecting is a key part of any business activity. It’s the process of identifying and targeting potential customers who would be interested in a company’s products and services. The key to successful sales prospecting is to gain a deeper insight into the industry and understand what the customer wants and needs. With Brizo’s data-driven insights and analytics, suppliers can find the right customers and make the most out of their sales prospecting efforts. By leveraging data-led market intelligence, suppliers can easily locate new prospects, create targeted campaigns and optimize their sales processes.
Marketing to the Foodservice Market
Creating the right campaigns to reach potential customers is essential for the success of any business. With Brizo’s market insights platform, suppliers can use data-driven intelligence to shape and refine their marketing strategies. The platform offers an in-depth understanding of the foodservice industry, with supporting metrics and unique data fields specific to the industry. Leveraging this data-driven market analysis helps suppliers to optimize their campaigns, target the right prospects and maximize conversions.
Find Kitchens & Expand Operations
Brizo’s platform can also be used to help manage the production innovation and strategic expansion of a brand. By leveraging the platform’s data-led insights, suppliers can quickly and easily identify available kitchen facilities, monitor project progress and track market changes. As such, suppliers can stay ahead of their competition and continuously expand their operations.
Data Enrichment
Brizo’s data analytics platform helps suppliers to enrich their systems with comprehensive data and make more informed decisions. With application programming interfaces (APIs), integrated databases, dashboards and more, it’s easy to extract clean data and seamlessly merge it with existing systems. What’s more, suppliers can utilize data cleansing for improved accuracy and better managing data processes.
Overall
Brizo’s data analytics platform uses best-in-class data science, artificial intelligence and big data analytics to provide comprehensive insights into the foodservice market. With unparalleled insights, suppliers and restaurant technology providers can equip their sales teams, attract new leads, streamline production innovation, and expand operations while staying ahead of the competition.
