Understanding the Foodservice Market to Expand Your Franchise

Evaluating Dining Out Trends

When evaluating potential ways to grow their franchises, many restaurant owners focus solely on the dining trends of the moment. But the foodservice market is a complex and ever-evolving system, and to achieve long-term success, understanding deeper data and research is needed.

At Brizo, we provide a range of data services tailored for the foodservice market. Through our comprehensive menu data, restaurant tech coverage and sales prospecting insights, franchise owners can gain the most up-to-date knowledge of the industry and utilize it to inform their decisions. We equip franchisors with the data to continuously refine their strategies and setup successful teams for success.

With foodservice market intelligence, franchisors can confidently grow their businesses and improve upon core concepts as technology and customer expectations evolve. Our data enables franchisors to develop and apply strategies that can help their teams better understand their target audiences and align new operations with desired goals.

Healthy franchise growth can happen through understanding trends, menu optimization, and driving market awareness. Analyzing menu data to determine the most popular items and understanding how customer preferences have changed over time gives you the edge to differentiate from competitors and optimize your menu to better meet the needs of your customers.

Leveraging our sales prospecting insights, franchisors can also utilize competitive intelligence to develop more data-led strategies with actionable tactics to grow their franchises, identify target customers, and invite collaboration to further refine operations.

Finally, our data-enrichment services provide brands with granular insights to ensure their systems are up to date. Through specially designed algorithms, franchisors can refine future decisions and monitor industry shifts to remain ahead of the competition.

At Brizo, we are committed to providing the most comprehensive foodservice market intelligence to ensure franchisors gain insight and optimize their operations for long-term success.