The United States food service market has developed into a highly competitive industry. Burger trends have become increasingly important for restaurant owners, food service distributors, and salespeople. Unfortunately, food service industry professionals often overlook or underestimate a variety of nuanced factors that drive the burger trend in the United States. In this article, we look into how US burger trends are created and some of the lesser-known considerations when assessing the burger trend in the US food service market.
The United States is the birthplace and largest consumer of burgers. With the incessant growth of quick-service restaurant chains, fast casual restaurants, and other quick-service establishments, US consumers have grown accustomed to having multiple outlets selling burgers as their first-choice meal option. Additionally, restaurant chains and other foodservice providers have continually developed and rolled out new burgers to keep consumers interested and engaged.
Moreover, the US food service market has also become increasingly competitive, with a variety of high-end restaurants and specialty burgers becoming more common. In order to remain competitive, food service providers must understand the nuances of the US burger trend and develop burgers that adhere to consumer preferences.
One of the most important considerations when evaluating the burger trend in the US food service market is consumer demographics. Different generational and demographic groups have unique burger preferences and consumption behaviors, so it is essential to remain aware of these preferences when developing a burger. Additionally, tastes in burgers can also vary from region to region. While some parts of the country may favor a classic beef patty lettuce, and tomato burger, other areas may prefer a turkey or veggie patty and different toppings and condiments. Foodservice providers and marketers must be aware of regional variations when creating a burger that will stand out in the US food service market.
Additionally, foodservice providers in the US must recognize the impact of advertising and marketing promotions when creating and rolling out a burger. Depending on the demographic and generational group of consumers, different marketing tactics and strategies may be effective when promoting burgers. For example, traditional television and radio ads continue to be a popular marketing tool, but digital platforms such as Twitter, Instagram, and Snapchat may be preferable for targeting Millennial and Gen Z consumers. Similarly, foodservice providers must have an understanding of what goes into creating a “viral” burger that will grab the attention of multiple consumers and stand out amongst the competition.
In terms of pricing strategies, foodservice providers must understand the implications of different pricing models when creating a successful burger. Depending on the type of burger being promoted, additive pricing may be more effective than sticker pricing for certain consumer segments. Furthermore, foodservice providers must also recognize the importance of offering deals, specials, and discounts especially during the busy winter holiday season.
Finally, foodservice providers in the US must understand the expanding vegan and vegetarian burger trend and the importance of creating healthy burgers. In order to stay ahead of the pack, foodservice providers must create vegan and vegetarian burgers that are just as satisfying as traditional burgers. Additionally, health-conscious consumers may also prefer burgers that are made with healthier ingredients such as turkey, beans, and quinoa, and come with reduced-fat condiments such as mayo and ketchup substitutes.
Understanding burger trends in the US food service market is an essential part of ensuring that burgers stand out in an increasingly crowded market. Foodservice providers must remain aware of consumer demographics, regional variations, marketing strategies, pricing strategies, and vegan and vegetarian preferences in order to create a burger that will be a hit in the eyes of consumers. By leveraging Brizo’s comprehensive data fields, foodservice providers can gain unique insights into the various considerations when evaluating burger trends in the US foodservice market.