The food and beverage industry’s competitive landscape is ever-evolving. As restaurant concepts come and go, many market dynamics remain outside the realm of traditional data analytics – that is, until now. By leveraging the latest in data and analytics technologies, foodservice operators can gain an edge on their competitors to make informed decisions about their menus, locations, and branding.
At the same time, savvy franchisors may want to use insights for research and prospecting of the foodservice market to prioritize expansion. For these reasons, it is important to evaluate data analytics systems for restaurants that can offer deep insights, reliable data, and comprehensive market analysis.
In this article, we will discuss some key considerations for evaluating data analytics systems for restaurants. Namely, we will focus on the potential of brizo data solutions to provide granular insights for restaurant and foodservice operators. We will also discuss the importance of strategizing sales prospecting and marketing efforts as well as kitchen expansion decisions with foodservice market intelligence. Lastly, we will go over how data enrichment can help to streamline operations and make decisions with confidence.
Unlock the Power of Data with Brizo
Brizo is a comprehensive data platform providing diverse insights and analytics for the foodservice market. The platform enables restaurant owners to take a deeper dive into their industry and allows for a more thorough understanding of the foodservice market. It provides general market data such as the number of restaurant locations, their menu items, and sales data. As well as specific menu items like ingredients, allergen data, pricing, nutrition labels, and more.
By leveraging the insights available, restaurant operators can make informed decisions about which menu items are popular or unappealing. The data also offers restaurant owners the opportunity to recognize if their particular specialties are in higher demand than competitors. This will ultimately help shape their menu, pricing, and promotions.
Using Data to Strategize Sales Prospecting & Marketing
Equipping sales teams with data-driven insights and analytics can make all the difference when it comes to restaurant growth. Insights from the foodservice market allow sales teams to target and qualify prospects more resources efficiently. They can also track sales activity and identify areas to increase efficiencies.
Data can also be used to strategize marketing activities. By leveraging insights to understand the characteristics of the market’s decision-makers, restaurant owners can craft campaigns and initiatives that are more tailored and provide higher returns.
Expanding Operations with Foodservice Market Intelligence
Data insights can also help restaurant owners streamline production innovation and expand strategically. Understanding the type of menu items that drive revenue in each market can allow restaurant operators to develop new menu items or adjust pricing to more competitively compete in their market. Additionally, restaurant owners can leverage data to identify new locations with potential.
Recognizing Data Enrichment Opportunities
Enriching the systems with more comprehensive market insights can help restaurant owners make decisions with confidence. Data enrichment allows for more detailed and accurate interpretations of the data. For instance, restaurant owners may want to look at changes in menu demand and pricing between weekdays and weekends or how consumer sentiment affects sales trends. This deeper level of understanding can help restaurant owners better understand and take advantage of opportunities within their market.
Key point
Data analytics plays an essential role for restaurant owners competing in today’s ever-evolving foodservice market. Decisions made from data-driven insights are more likely to lead to potential success than those that operate on gut instinct and traditional methods.
The advanced data and analytics solutions offered by brizo provide restaurant owners with a comprehensive platform to evaluate menu items, develop marketing campaigns, expand strategically, and find new opportunities. With enriched data and detailed analytics, restaurant owners can make decisions with confidence and unlock the power of data to gain an edge on their competitors.
