Guide to Evaluating and Understanding Hamburger Trends in the Foodservice Market

Content Massive Blog Images - Image-005

Hamburger Trends

The hamburger is an American culinary classic that has sustained its strength in the foodservice market with its tantalizing taste that pleases just about all palates. Therefore, with a deeper understanding of hamburger trends, restaurants, canteens, and franchises can be better equipped to maximize their revenues in the business. To help foodservice businesses assess the hamburger trends and potentially make insightful decisions when it comes to the burgers that they offer, this guide is to be of use.

With the support of data-driven analysis tools – such as Brizo’s foodservice market insights – this guide provides insights to many different facets of hamburger trends. This includes the in-depth menu data, sales prospecting, marketing within the foodservice market, tapping into kitches, data enrichment, insights into regional and consumer preferences, and more. In addition, it also provides invaluable understanding on the steps franchisors can take to make smart decisions against these trends and profit from them.

In-depth Menu Data

A great way to understand the trend of hamburgers – in particular – is to analyse their presence throughout the menus of restaurants. With large sources of data, such as those that different market insights platforms have, one can easily provide a comprehensive view of a hamburger’s total presence and the menu items that are most popular.

The result of such an analysis can inform how hamburgers are heterogeneously encountered by consumers and what ingredients, flavours, and toppings are preferred the most. Through this analysis, restaurateurs, canteens, and franchises can assess what irresistible burgers they can create and – in return – increase sales and keep customer satisfaction up.

Sales Prospecting in the Foodservice Market

With the newly available data and insights on hamburgers, this can help sales teams develop goal-oriented initiatives that are backed by data and intelligence. Sales teams need to be catered to the understanding of the foodservice industry, and can leverage different data fields specific to the industry.

Particularly, finance and foodservice market insights working together can bring a great many campaigns-related ideas to the table. This will vary from developing better initiatives to attract, convert, and close more leads, to evaluating profitability and understanding capacity for growth better.

Marketing to the Foodservice Market

A key approach to take when marketing in the foodservice market, or selling to consumers, is providing ample education about the products you offer. This applies to hamburgers, especially, as they tend to garner opinions and are, more often than not, very personal dishes. Therefore, the more marketing teams and businesses can put in to educating their publics, the more likely they will be to find success in sales.

The story of the hamburger – and how it has evolved – should be told quite frequently. It is a classic in American cuisine but the variations are quite many and the preferences and trends are constantly changing. Marketers should educate consumers as to the fascination of the burger, as well as how it’s “back story” has shaped the culinary world in the past.

Find Kitchens & Expand Operations

The understanding of the foodservice industry achieved through this guide can help franchisors in two distinct ways. On the one hand, they can utilize new, insightful data to streamline production innovation and evaluate performance-related metrics. On the other hand, they can use the insights to strategically expand their brand and find kitchens.

Different insights available – including marketing data points and menu items – will provide more details on both the franchisor’s current region and on the regions they are potentially looking to expand in. This will provide new opportunities for the franchisors to either create their own kitchens or identify partnerships with restaurant chains that have the same vision.

Data Enrichment

When examining the hamburger trends the most effective way is to consider qualitative and quantitative data points. Market intelligence platforms provide a great variety of data that can provide valuable understanding on both of these sources.

In regards to quantitative data, this refers to any numerical sources of data. This can include numbers of sold items, burgers per day and hour on the menu, information on the average customer, number of daily online orders, best selling burger item ingredients, etc.

On the other hand, with qualitative data points, this can help inform the story of the burger in the foodservice market. This can provide information regarding the different regions in which the burger is present, consumer experiences and feedback, and how the story of the burger is being developed in general.


Hamburger Trends, Foodservice Market, Market Intelligence, Data Analysis, Sales Prospecting