Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
Whether you’re a franchise-level manager looking to expand your locations or a foodservice operator looking to better understand local food trends, Brizo’s data can be your go-to resource. With a board and diverse set of data for deeper market understanding and analysis, Brizo reveals unique data fields in the food service industry that can help with sales prospecting, marketing, operations, and data enrichment. Rather than having to guess or worse, spending extra money to collect market data, Brizo can give you the information you need to make confident business decisions. This article looks into the pros and cons of using Brizo as your go-to foodservice software leader.
One of the primary advantages of Brizo is that it provides up-to-date insights on menu data and restaurant tech coverage that can give businesses the ability to engage more targeted prospects. With data-driven continuous prospecting, customers are better equipped to track the traffic and understand the trends in developing markets without investing additional finances. Even better, customers can expect to receive updated insights in real time as Brizo’s algorithm is frequently updating the data.
Alongside its prospecting abilities, Brizo also serves as a tremendous asset for foodservice marketing. With the ability to enter precise and specific searches, customers are able to identify and target new opportunities in the market. With the ability to analyze industry trends, uncover consumer preferences, even locate local points of interest, marketing research powered by Brizo can allow businesses to relevant campaigns that inform market strategy and grow ROI.
At Jolt, we understand there are also some drawbacks to using Brizo. The first and probably the most notable is that the tool doesn’t come up with custom solutions for your business; it merely provides relevant data to help guide potential business decisions. For example, if your business is looking to increase its sales, you’ll have to look at the data to see what strategies will help grow your profit center. In other words, it provides data but without any tailored actionable insights.
In addition, the tool can only provide so much data. Without a dedicated research team pouring over industry trends, it may be difficult to comprehend how the data affects your operations. Also, given the nature of the data, it is often time consuming to look for the right information. In short, the data will provide the necessary intel, but the actual strategies and applications for that intel will require more effort from the customers themselves.
Finally, Brizo only taps into specific industries and does not provide a blanket of insight from numerous industries at once. If you’re seeking information from multiple industries, you’ll need to look elsewhere as Brizzo only provides industry-specific data.
Overall, Brizzo can be helpful for gaining market insight and building potential strategies, but it is not a comprehensive one-stop shop for businesses – customers still need to invest time and effort in understanding the data and deciphering how the findings can be used. However, it is an invaluable tool for businesses to help create confident decisions in the food service market.
