As a business operating in the foodservice market understanding the current and developing trends and preferences of the consumer is critically important if growth is to be sustained. From an understanding of what’s being served at home to the availability of technology to streamline transactions and operations, the home food trends in the foodservice market aren’t just aggregates of varying preferences and ingredients. They’re a microcosm of the current and ever-evolving evolution of the market.
To really make sense of the trends, it’s important to take a step back and get a broader view of the market itself. How is the population changing, what are the available outlets for food delivery and what exactly is the consumer looking for when they decide to buy food? Additionally, what technology is available that can make these transactions more efficient?
These are just some of the insights the foodservice market can gain from ongoing research into the home food trends. With the right data, a food distributor can not only uncover what’s trending, but also gain the potential to tap into new markets. By uncovering the trends, the foodservice market stands to gain the ability to better equip their sales team with data-driven insights to properly market and sell their products.
Analyzing the Consumer
When it comes to understanding the consumer, it is important to start with basic population data. The United States is home to over 326 million people and the population is growing. As the population grows, its demographics are changing as well, meaning new purchasing patterns, lifestyles, and preferences all come into play.
When it comes to food, it can be said that the population as a whole is more diverse than ever. Consumers are always on the lookout for new and interesting foods as well as more traditional items with a modern twist. In this, understanding the type of restaurants people are supporting and which of certain foods they’re ordering is a good place to start. Additionally, research into the demographics of those ordering and where they’re ordering from can provide deeper insights. In this, one can gain an understanding not only of what’s trending but of certain preferences of certain populations.
The Impact of Technology in the Market
Technology is not only changing the way consumers find and purchase food, but its impact on the foodservice market is huge. The ability to deliver food has been around for a while, but thanks to advances in technology, it is now easier than ever for the customer to track their orders.
This means that food distributors need to have access to technology in order to keep up with the demands of their customers. Additionally, technology provides insight into the customer’s purchasing habits and preferences. By understanding the customer, food distributors can further improve customer service by providing the best possible outcomes tailored for the customer’s specific needs.
Finally, the use of technology in order to make the ordering and delivery process easier and more efficient has helped cut down on costs associated with ordering, increasing the bottom line of food distributors.
Streamlining Production and Development
Further digging into the home food trends of the foodservice market can provide important insights for food distributors. Of particular importance are insights into kitchen and restaurant innovations, changes in menu items, and the food items that consumers are gravitating towards.
By understanding the current market trends and preferences, food distributors can better equip their teams with the tools they need to streamline production, develop new products, and expand operations. By investing in the local market and understanding what customers want, distributors can create better options for customers as well as diversify their portfolio.
Additionally, insights into the supply chain operations of other foodservice businesses can provide essential data that can help food distributors streamline their processes and become more efficient.
Data Enrichment
Finally, insights into the foodservice market can also provide a wealth of data that can be used to further enhance systems. With more comprehensive insight into the various trends, insights, preferences, and needs of the customer, distributors can make decisions with confidence.
Brizo’s board of data provides the tools to do just that: by analyzing menu data, restaurant tech, sales prospecting, marketing, and kitchen expansion, food distributors can leverage more comprehensive market insights. With the right data, better decisions can be made, leading to better customer service and loyalty.
The home food trends of the foodservice market can be a great tool for understanding the ever-evolving taste of the consumer. Not only can these trends provide insight into customers preferences, but taking advantage of the data-driven technology can also lead to better efficiency and customer satisfaction. Understanding the trends of the foodservice market is essential for the food distributor in order to drive growth and long-term success.
