Uncovering Food Trends for Franchisors in 2023

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Evaluating Food Trends In 2023

As a franchisor, staying on-top of local food trends is an important part of deciding which foods to serve. The choices you make now can go a long way toward determining the success of your franchise. But what hidden trends should you be looking out for in 2021 and 2023? How do you uncover what dishes, ingredients, and recipes people in different cities and regions are going to be excited about?

Thanks to cutting-edge food service market intelligence, uncovering what’s hot and trending in the food industry has never been simpler. At Brizo, we’ve gathered the most up-to-date data from all over the US, taking inputs from current menu options, ingredient popularity, restaurant offerings, and local dining scenes, plus analysis of food-tech trends, sales prospects, and data enrichment.

By using this comprehensive data set, you and your team can both discover where the trends are pointing and uncover any subtle fluctuations in regional cultures that you may have otherwise missed. Explore what’s on the menu right now, and you’ll start to see the direction – both locally and nationally – that the food industry is headed for in 2021 and beyond.

To get a sense of the trends that you should be looking out for as a franchisor, we’ll consider six key trends in the coming years, Each of these trends offer a unique vantage point for evaluating the various opportunities and challenges in the food & beverage space.

1. Plant-Based Foods – Eating a plant-based diet is no longer just a trend, it’s become a full-fledged phenomenon. From vegan burgers to plant-based ice cream, there’s no shortage of innovative and delicious options for those interested in plant-based nutrition. As a franchisor, you should pay attention to the growing market for plant-based foods and how it might impact the menu options that you offer.

2. Gluten-Free Foods – Gluten-free is another major trend that has become an increasingly important consideration for food businesses. The gluten-free market has seen a major surge in the past few years, and there are now plenty of gluten-free options available for consumers. As a franchisor, you should make sure that your menu is as inclusive as possible by including gluten-free dishes.

3. Delivery and Takeout – Delivery and takeout services have become increasingly popular in the past year, as people are no longer able to gather indoors due to the COVID-19 pandemic. This trend is likely to continue in the coming years, and it’s important for franchisors to consider ways to capitalize on the increasing demand for delivery and takeout options.

4. Automation and New Technology – Automation and new technology are revolutionizing the way restaurants operate and customer expectations are changing. New technologies provide opportunities for businesses to increase speed and efficiency, create custom experiences, and even offer meal kits. As a franchisor, it’s important to stay up-to-date with the latest technology trends in order to stay competitive.

5. Healthy Options – People are increasingly focused on eating healthier, and franchisors should pay attention to this trend. From plant-based dishes to dishes made with high-quality ingredients, there are plenty of ways to make sure your menu is healthy and tasty.

6. Local Ingredients – Local ingredients are also becoming increasingly popular as consumers are looking for ways to support local markets and farmers. As a franchisor, you should consider offering dishes that feature locally sourced ingredients whenever possible, as they can be a great way to add flavor and freshness to dishes.

As a franchisor, staying ahead of the newest trends in the food and beverage industry can be challenging. But by doing your research and using the latest food service market intelligence tools, you can stay one step ahead of the competition and make sure your franchise remains successful in the years to come.