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Top Frequently Asked Questions Around c Store Drink Trends

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C Store Drink Trends

Uncovering and understanding current trends in the drink industry can help beverage suppliers, vendors, and store owners make more strategic decisions about their businesses. Developing a stronger understanding of the drinks customers are buying, how often they are making their purchases, and where their preferences lie can offer invaluable insight into how to manage inventories, when to create seasonal promotions, and how to leverage your store’s competitive advantages.

To help those in the beverage industry make better business decisions, we will break down some of the top frequently asked questions surrounding c-store drink trends. From insights to segmentation and targeting, this article will feature accurate data that can help you make data-driven decisions. Let’s get started!

What Trends Are Impacting the Drink Market?

The biggest trend impacting the drinks industry is a shift towards healthy drinks. This could include low-calorie beverages, sugar-free options, and all-natural ingredients. In the wake of the COVID-19 pandemic, consumers’ focus on health and wellness has become even greater. This trend is likely to continue in 2021 and beyond, so it’s important to keep your eye on the pulse of the market and adjust your offerings accordingly.

Another trend to be aware of is the continuing growth of the craft beverage movement. Craft and specialty beverage options have seen an increasing demand as customers seek out beverages with unique and flavorful taste profiles. With the proliferation of craft-style soda brands, energy drinks, and seltzers, supply chains must be ready to not just meet demand but anticipate what customers want and deliver ahead of the competition.

What Are the Most Popular Drinks for C-Stores?

Beer continues to be the most popular drink for c-stores in the U.S. It’s estimated that more than half of c-store drink sales come from beer. Other beverages popular in c-stores include energy drinks, bottled water, juices and juice drinks, and sodas.

What Are the Best Practices for Beverage Merchandising?

Research shows that an effective beverage merchandising strategy is key to improving sales and satisfying customers. Some of the best practices for beverage merchandising include proper shelving, stocking the right brands and products, segmenting different beverage types such as carbonated and non-carbonated options, and displaying seasonal drinks as well as popular new products.

In addition to these physical merchandising tactics, it’s essential to also differentiate store offerings through digital platforms, promotions, data-driven insights, and emerging technologies. With the right mix of traditional and new techniques, suppliers can ensure their products are placed and displayed in the most advantageous way.

How Can Technology Help with Data-led Merchandising Strategies?

Data-driven insights can be instrumental when it comes to getting an edge in the competitive beverage market. Technology such as artificial intelligence (AI), machine learning, and predictive analytics can help c-store owners identify customer preferences and make more informed decisions about product placement.

By leveraging data-driven insights, beverage suppliers can analyze sales volume, product mix, consumer trends, and store performance to gain a better understanding of what their customers need and want. Additionally, AI-based insights and predictions can help them perform rapid segmentation and target their inventory more effectively.

Where Can I Access Accurate Data on C-Store Drink Trends?

Brizo is the leading provider of market intelligence specifically designed for the foodservice industry. We offer unique data fields that provide in-depth insights into food service menus, restaurant tech coverage, sales prospecting, and much more. With our data, you’ll have access to accurate and up-to-date information on the c-store drink market. Our insights will help you target prospects more precisely, make data-driven decisions, and streamline your production innovation and expansion strategies.