Top 10 Things to Consider Regarding Burger Trends in 2023

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Burger Trends 2023

Surveying trends in the foodservice industry can help restaurant technology providers and operators stay ahead of the curve and make informed decisions when strategizing operational plans. This is especially true when it comes to burger trends, which are always changing. As the industry continues to evolve, it’s essential to understand the nuances of burger trends to set successful projections for 2023. Through the use of data-driven insights, operators can hone in on key burger trends in order to drive sales and increase market share.

To maintain a competitive edge and capture as many customers as possible, here are the top 10 things to consider regarding burger trends in 2023:

1. Plant-Based Burgers

Due to increasing consumer demand, the vegan and vegetarian market is estimated to surge in 2021-2023. Plant-based burgers are expected to have an edge over more traditional beef burgers, as environmentally-conscious diners look for meatless alternatives that are free of antibiotics and hormones. Additionally, with mounting evidence pointing to meat production being the largest source of greenhouse-gas emissions, plant-based meat alternatives could gain further prominence on restaurant menus in 2023.

2. Beyond Burgers and Impossible Burgers

While Beyond and Impossible Burgers are currently two of the leading plant-based companies, additional vegan and vegetarian burger makers are expected to enter the market in 2023. Restaurants can thus explore an array of alternatives from more localized companies to add more diverse menu items.

3. Less Sugar and Salt

In 2023, health-conscious customers may also prioritise burgers made with less sugar and salt. This could include burgers with low-sodium and low-sugar buns, ketchups, and condiments, as well as burgers that are grilled, broiled, or steamed rather than fried.

4. Build-Your-Own Burgers

This “do-it-yourself” solution will allow customers to craft their perfect burger. Allowing customers to customize their burgers — from their burger patty and bun to their condiments — is an effective way to attract more diners and increase menu satisfaction.

5. Fusion Burgers

Exploring global cuisines is another way to differentiate a restaurant’s menu and cultivate a loyal customer base. Burgers featuring Middle Eastern-inspired toppings such as feta cheese and halloumi, as well as Asian-inspired toppings such as hoisin sauce and pea shoots, will be featured more prominently in 2023.

6. Courgette-Based Burgers

Courgette-based burgers are likely to become more popular in 2023. This burger type is a healthier alternative to the traditional beef burger, as it does not contain any cholesterol or saturated fat. Courgette-based burgers will also appeal to vegetarians who typically opt for plant-based menu items.

7. Gluten-Free Buns

Gluten-free burgers will continue to be a prominent part of the foodservice industry in 2023, as diners with gluten sensitivity or allergies look for options that are satisfying and nutritious. Restaurants can offer gluten-free buns and even create entirely gluten-free menus.

8. Alternative Burger Formats

Sliders, bites, and “flat-top” burgers are all expected to gain traction in 2023. By introducing unique burger formats, restaurants can gain more attention and stand out from competitors.

9. Sustainable Packaging

As diners become increasingly eco-friendly, restaurants should consider implementing more sustainable packaging for takeaway burgers. This includes using fully recyclable materials, such as paper and cardboard.

10. Creative Toppings

Aside from fusion cuisine ingredients, chefs and operators will aim to develop more creative toppings for burgers. They will combine different seasoning, crunchy ingredients, and sauces to produce captivating and delectable burgers.

Brizo data can help restaurant technology providers understand the nuances of the burger trends and anticipate consumer behaviors in order to succeed in the foodservice market. Utilizing such reliable data will help restaurant operators anticipate customer preferences and launch the most appropriate burgers in their 2023 menus.