The Top 10 Things to Consider Regarding Burger Trends 2023

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Burger Trends 2023

As 2021 comes to a close and the foodservice industry prepares for the future, many restaurateurs and operators in the food industry are looking ahead to 2023 and what will be trending in burger trends. Common questions asked are how to innovate, what the latest trends are, and how to capture more opportunity in the burger space. While there’s no magical formula for predicting what’s hot and what’s not, food industry experts can provide insights in what’s expected for 2023 and what operators should look out for when it comes to burgers.

An immense trend observed in the past few years has been the increasing demand for healthier and greener options on the data.com/en/platform/’ target=’_blank’>menus. Consumers are growing more conscious and looking for healthier and sustainable options when it comes to burgers. For operators, this means considering the use of plant-based ingredients, healthier oils, seasonings, and locally-sourced ingredients. It is essential to understand your customer base and to ensure that the menu items offer a range that captivates both plant-based and carnivore eaters.

Another popular trend is convenience. Digital ordering has been a great way for customers to order conveniently with mobile ordering and delivery methods. For restaurants, implementing digital ordering options is essential to attract more customers and drive more sales. On top of that, being integrated with delivery services such as DoorDash, Uber Eats, and GrubHub can broaden a restaurant’s reach and market their products to a wider audience.

In addition to convenience, customization is a key factor to ensure customers don’t get tired of the same options. Having build-your-own or create-your-own menus gives customers the choice to personalize their order however they desire. Restaurants are implementing build-your-own options for burgers such as the In-N-Out, American fast-food chain that offers endless options for toppings. This trend of personalization is gaining more traction as it allows for more creative experimentation and adds to the overall customer experience.

With the health-conscious movement on the rise, many restaurants are now offering meals that are low in carbs or keto-friendly. Restaurants are incorporating protein-based recipes, such as bunless burgers, as well as lightweight bun alternatives, like lettuce buns and black bean buns. In addition to proteins such as beef, turkey, chicken, and plant-based proteins, other alternatives are also included, such as salmon, pork, and lamb.

Another factor that restaurateurs should keep an eye out for is the introduction of new items to the menu. As customers get more selective, restaurants must create and offer new items to make sure they’re always on top of trends and ahead of their competitors. Providing various attractive options in the menu is also essential to keep customers returning.

As the years go by, the focus on plant-based ingredients for sustainability and animal welfare is on the rise. Restaurants are now exploring various egg alternatives for their breakfast burriters as well as alternative proteins such as Impossible Burger and Beyond Burger. Plant-based ingredients are being used in creating burgers that enable customers to enjoy the same flavors as regular burgers, but with a healthier alternative source of protein.

Cheeseburgers are also becoming increasingly popular, as customers are indulging in more robust flavors and looking for something different than the traditional hamburger. Restaurants are starting to experiment with cheese flavors and are including options such as smoked gouda, brie, and swiss cheese in their menu.

Another factor that restaurants should consider is the cost of the ingredients. As customers become more cost-conscious, restaurants must keep prices affordable to attract more customers. Restaurants have been experimenting with making burgers using ingredients that don’t break the bank, such as mushrooms, vegan plant-based proteins, and retailer-brand buns.

Finally, one of the most important factors to consider is having the right staff. Ensuring that your team is knowledgeable, skilled, and passionate about their job is essential for both customer experience and the success of the restaurant. Keeping your staff up-to-date on the latest trends, training them on the menu, and encouraging a creative mindset is key for a thriving business.

To sum up, as the foodservice industry continues to evolve, restaurateurs and operators must keep a watchful eye on the latest trends and consider various factors to ensure the success of their business. As 2021 ends and 2023 starts, here are the top 10 things to consider regarding burger trends in 2023:

1. Health Consciousness: utilizing healthier ingredients, seasonings, and locally-sourced items in burgers

2. Convenience-driven: implementing digital ordering options and delivery services

3. Customization: offering build-your-own and create-your-own options to personalize customer’s orders

4. Healthier alternatives: offering low carb and keto-friendly burgers

5. Introducing new items: adding more creative and innovative recipes to the menu

6. Plant-based proteins: using egg alternatives and plant-based proteins to create burgers

7. Different flavors: adding cheeseburgers to the menu and incorporating different flavors of cheese

8. Economical ingredients: experimenting with more affordable ingredients such as mushrooms and vegan proteins

9. Consider the cost: providing burgers at affordable prices

10. The right staff: having knowledgeable and passionate employees to provide great customer experience