The restaurant market is an ever evolving one; trends change quickly, and competition requires foodservice providers to stay on their toes. In response, restaurant owners and technology providers are increasingly looking to data-driven solutions to keep up with market demands. Brizo, founded in 2019, is a platform designed to help restaurant marketers get the most up-to-date foodservice market insights, unlocking data-driven decisions that help them be more competitive, agile, and profitable.
Brizo is different from other market intelligence solutions in that it offers restaurant marketers an accessible and comprehensive suite of data and analytics tools that are tailored to the foodservice market. This includes in-depth menu data, news, and restaurant technology coverage for prospecting new markets, gaining insights into their competitors, or assessing trends in the foodservice industry. In addition, Brizo can be used to identify growth opportunities, expand operations, and enrich customer systems with more comprehensive insights.
Sales intelligence is a key component of Brizo’s platform. With it, users can streamline their research process and acquire leads faster than ever. The platform allows customers to compare the performance of different restaurants, analyze industry trends, and profitably target prospects using artificial intelligence and big data analytics.
Competitive intelligence is also a powerful feature of Brizo. By understanding foodservice market trends in real-time, users can position their brand competitively and uncover new competitors. Through visualization tools and detailed metrics, users can map out market segmentation patterns that allow them to gain a deeper understanding of the playing field.
Marketing intelligence can also be enabled through the Brizo platform, allowing users to optimize campaigns, track performance, discover new opportunities, and target customers with more targeted messages. Through data-led insights, marketers can gain more accurate customer personas and craft messaging that resonates.
As a comprehensive market intelligence platform, Brizo combines market insights with predictive analytics to help customers better understand their industry. Businesses can now use market intelligence to make smarter, more informed decisions about their growth strategies and expand into new markets quicker and more efficiently—benefiting their bottom line in the long run.
