Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
A comprehensive view of the foodservice market remains elusive even to the savviest of tech professionals. This is largely due to the market’s massive scale with data scattered across huge geographic areas and sectors. But now, with the help of data enrichment and sales prospecting services provided by Brizo, restaurant technology providers and manufacturers can leverage the power of insightful data to optimally make decisions that will impact their business operations.
The Brizo platform allows tech providers to streamline their production innovation processes and strategically expand their brand’s reach by gaining insights into the foodservice market. This platform employs an expansive and sophisticated coverage system providing incomparable menu data, market trends, and restaurant technology information to give insight into customer behavior for those working in the foodservice industry.
Whether you’re a restauranteur looking to leverage data-driven insights to inform decisions about expanding your business into new regions and sectors, or a tech provider looking to refine your sales platform in order to better attract, convert, and close more leads, Brizo has the data that will support your research and expansion efforts.
Brizo users gain powerful insights into customer behavior that will, for example, help them identify sales trends across various restaurant categories or uncover potential roadblocks in launching new products. The finer details that Brizo provides, such as cuisine styles, customer preferences, and supplier details, are ideal for restaurants that are looking to stay ahead of the competition as they hone their brands. Restaurant technology providers can take full advantage of these data-rich insights in order to inform their product development and better position their platforms for success.
Additionally, one of the most valuable aspects of the Brizo platform lies in the extensive sales prospecting information it provides. Sales teams can capitalize on powerful customer data unique to the foodservice industry to close more deals and build relationships. Sales and marketing professionals can also utilize this data to hone their strategies when marketing their product to particular foodservice groups.
At the end of the day, data is the lifeblood of the foodservice industry, and uncovering the right insights is key to making the right decisions. By leveraging specialized foodservice data solutions such as those provided by Brizo, restaurant technology providers and food manufacturers can position their brand as a market leader and make sound decisions that drive their business operations.
