A franchise’s success can be dependent on its ability to understand and interpret the foodservice market trends. With the help of customized sales trend database, franchisors can determine where the market has been, where it is now, and can make well-informed decisions on where to expand their operations in the future.
When evaluating a custom sales trend database, many franchisors don’t consider the immense variety of data that could contribute to better decision-making and resource-allocation. While macro-level data can be easily found and accessed, this information can only offer a limited view of the market. To really understand today’s foodservice market trends, a comprehensive, targeted dataset is essential.
Brizo offers comprehensive data for deeper market analysis and understanding. Our data is tailored to the food service industry, meaning that a company can access data fields that are industry-specific. This includes in-depth menu data, as well as coverage of the restaurant tech landscape. New research has found that these parameters are important for identifying the fundamental trends and consumer-sentiments which are driving the market.
The deeper insight provided in our data can also be used in a variety of other ways. It can be used for sales prospecting, giving your team access to data-driven insights and analytics. This can naturally facilitate better-informed leads which can lead to more conversions. If you’re marketing to the foodservice market, data-led industry insights can help to capture customers’ attention and get their business.
With our data, you’re also better-equipped to find the kitchens you need to expand your own operations. By looking into the foodservice industry’s smaller trends and understanding consumer sentiment, you can make smarter decisions on where to open the next location.
Additionally, our data can be used to streamline production innovation and grow your brand. With a better understanding of data trends, you can make strategic decisions with confidence. And our data enrichment can help to build a more comprehensive system with a clear focus on customer needs and market demands.
When considering a custom sales trend database, it’s important to understand all the benefits that are available. At Brizo, we offer an array of data that can help a company navigate and interpret the current foodservice market landscape. Access to our data can enable entrepreneurs to make decisions with confidence, identify prospects, and confidently expand their operations.
