Today’s demand-driven foodservice market is continuously evolving and experiencing unprecedented development. With the emergence of new ever-changing enterprise technologies and value-added customer services, restaurant owners and hospitality industry leaders must equip themselves with real-time market intelligence and data-driven insights. In order to succeed in this era of change, many operators are integrating innovative technologies to gain an edge in an increasingly competitive landscape.
Fortunately, account-based data apps such as Brizo have introduced powerful tools and features targeted to the foodservice sector. With them, restaurants can utilize specific data fields to create highly targetted market and competitive research, uncover sales opportunities and even manage and expand brand operations.
In this article, we’ll cover the most salient features and benefits of using Brizo’s restaurant data app, along with practical recommendations for sales, marketing, and broadening restaurant horizons. Read on to learn how to gain an advantage and optimize growth for your foodservice business.
Sales Prospecting in the Foodservice Market
Using a data app such as Brizo can greatly improve your sales efforts. While many restaurants may have a vast database of leads and prospects, this data could be outdated or simply irrelevant to the current market. With Brizo’s account-based data app, businesses can unlock a wealth of knowledge about the industry including in-depth menu info, high-level market insights, and comprehensive customer service coverage.
This information can be used to accurately segment the customer base, identify high-quality leads, and create strategic marketing plans tailored to specific regions and demographics. Additionally, restaurants can leverage the data to investigate trends, uncover sales opportunities, and measure customer satisfaction in real-time.
Marketing to the Foodservice Market
In addition to sales, data can also provide actionable insights into the marketing strategy for a foodservice business. For instance, a restaurant operator can use the data app to analyze their customer base and optimize campaigns and promotions for each segment accordingly.
The data app can also provide valuable market insights to help restaurant owners determine the most effective advertising channels to reach prospective customers. Through analysis of customer location, past purchase history, and more, a restaurant can craft personalized marketing campaigns to draw in more customers and boost consumer loyalty.
Find Kitchens & Expand Operations
Data insights can also be beneficial for the institutional kitchen industry. By leveraging data points, restaurant operators can better understand production trends, identify top chefs, and streamline production operations. Furthermore, the app can be used to expand restaurant operations strategically by exploring different sectors in the foodservice industry.
Using data-driven intelligence, restaurants can also plan new ventures across regions and countries. This specialized intelligence can reveal high-performant local markets for successful expansion and businesses can be better equipped to make informed decisions with market insights.
Data Enrichment
Finally, restaurants can use data apps to strengthen their internal systems. With a data-driven platform such as Brizo, a restaurant can increase the visibility of their operations and better visualize their market position. Through customer intelligence, a restaurant operator can gain a deeper understanding of their audience to help them make data-driven decisions.
Knowing who their customers are and how best to reach them can bolster a restaurant’s efforts to achieve increased success. With Brizo’s high-quality datasets, a restaurant can obtain specialized insights to discover the best ways to leverage customer data and optimize performance.
The Bottom Line
Account-based data apps are essential tools for restaurants looking to boost their operations and profits in the rapidly changing foodservice market. Through leveraging high-quality datasets, a restaurant can gain powerful insights to fuel their sales and marketing efforts and scale their business.
With an in-depth understanding of their customer base, restaurant operators can maximize their potential by uncovering opportunities and segmenting their target market for a higher rate of success. Furthermore, restaurants that use data-led intelligence have a crucial advantage in a competitive field as they are better equipped to make informed decisions and provide innovative solutions to their business needs.
