Guide to Evaluating and Understanding Summer Food Trends 2023

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Summer Food Trends 2023

The summer season brings a lot of new food trends that offer opportunities and challenges for restaurant and foodservice technology providers. To be successful, it’s essential to stay aware of the current food trends as well as the popular ingredients, flavors, and recipes in each region. With an industry-specific data platform like Brizo, you can identify region-specific food trends and create data-driven decision making. As the weather warms up, let’s take a look at some common summer food trends that restaurant technology providers should pay attention to.

In general, summer food trends are typically lighter, brighter and fresher than other times of the year. People tend to gravitate towards lighter foods such as salads, sandwiches and smoothies, while seasonal produce and herbs dominate the menu. From the region-specific trends to the growing demand for more sustainable packaging, here’s a checklist to help you navigate summer food trends for the upcoming year.

Regional Summer Food Trends

The American food scene can be divided into four regions: Northeast, Midwest, South, and West. Generally speaking, the Northeast is interested in traditional Italian dishes and Northeast-inspired cuisine, while the Midwest enjoys hearty comfort food. The South has a penchant for BBQ and Southern classics while the West gravitates towards global flavors with an emphasis on Mexican and Asian dishes.

When planning for summer, it’s important to do your research based on these regional trends. For example, the Northeast may have specific cravings for Baked Clams or Marinara Sauce, while the Midwest will be looking for Juicy Burgers or Buffalo Wings. The South may be looking for Pork BBQ or Fried Pickles, and the West may be in search of San Francisco Burritos or Thai Basils.

Street Eats

Street food has become increasingly popular in the United States this past year and with the warm weather, the trend is set to continue. Street food isn’t necessarily regional but highly influenced by various global cuisines. Street food enthusiasts are looking for unique dishes such as Korean tacos, Hot Chicken, Lumpia, and Pupusas.

As a restaurant technology provider, it’s important to understand the ever-changing food trends, and stay ahead of the curve by keeping up with the new dishes customers are looking for. Research upcoming food events in your areas, look for food trucks that offer unique dishes, and even create your own recipes such as “old-world tacos” or “Saturday night nachos”.

Plant-Based Foods

Plant-based diets continue to be on the rise in the United States and are becoming increasingly popular as more people look for healthier, more sustainable eating options. To cater to this growing population, it’s essential to offer plant-based options on your menu.

Some popular plant-based foods include vegan soups, vegan burgers, lentil salads, tofu stir-fries, and veggie-based pizzas. There are also a growing number of plant-based brands offering a variety of foods with similar flavors and textures of traditional animal-based products. It’s important to stay ahead of the curve by offering these products as well as creating your own plant-based recipes for your menu.

Healthy & Sustainable Packaging

Consumers are increasingly conscious of their environmental impact, and foodservice technology providers must be mindful of the packaging they use for their products. Sustainable packaging is becoming more popular and a key factor when customers choose which restaurant to eat at.

Look for environmentally friendly materials like paper or metal, and find packaging options that are compostable or recyclable. It’s also important to avoid using plastic and styrofoam containers and opt for eco-friendly alternatives.

In conclusion

As a restaurant technology provider, it’s essential to stay ahead of the curve with summer food trends and offer customers the latest menu items. Staying aware of local food trends and regional dishes, as well as understanding the growing demand for plant-based and sustainable options, is key to staying competitive in the summer food scene. Leverage your industry-specific data platform to identify region-specific food trends and create data-driven decision making.