Understanding the Global Hamburger Consumption Statistics in the Foodservice Market

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Hamburger Consumption Statistics

The hamburger is one of the most iconic foods in the world, with over 100 billion of them being consumed in the U.S. alone in 2019 according to statista.com. These burgers are cooked and eaten all across the globe, making them a culturally ubiquitous food. However, there are some important differences in how they’re consumed between countries. Understanding these trends can help restaurant technology providers, foodservice professionals, and restaurant owners identify regional preferences and better serve their customers.

Given the importance of hamburgers to the foodservice industry, exploring the global statistics associated with hamburger consumption is essential for gaining a comprehensive understanding of the overall foodservice market. To provide the needed insights, Brizo provides a comprehensive set of data that offer deeper insights into the foodservice market, as well as menu data and restaurant technology coverage. This data can be used to equip sales teams for effective sales prospecting, equip marketers for the effective use of data-led industry insights, and help foodservice organizations to streamline production innovation and strategically expand their respective brands.

In this article, we take a deep dive into the global hamburger consumption statistics, providing insight into how and where hamburgers are enjoyed around the world, and how data enrichment can help to further unlock opportunities in the foodservice market.

Hamburger Consumption around the World

Global hamburger consumption has been increasing in recent years, partly due to the rise of so-called “better burger” chains such as Five Guys, Shake Shack, and Smashburger. At this point, the U.S. continues to be the world’s leading consumer of hamburgers, with more than 26% of the world’s hamburgers consumed in the country each year. Other major hamburgerconsuming countries include the United Kingdom, Germany, Canada, France, and Australia. However, it is also important to note that hamburger consumption is rapidly growing in countries such as China, India, and Brazil, as the popularity of the sandwich spreads to these regions.

When looking at global consumption, it is also necessary to consider the geographical differences in consumption. In the U.S., for example, hamburger consumption is highest in the western states, with California accounting for the largest share. Within the U.S., hamburgers are most popular in the Midwest, with Michigan, Ohio, and Wisconsin leading the way. In Europe, Germany is the leading consumers of hamburgers, followed by the UK, France, and Italy. In Asia, China leads the way in terms of hamburger consumption, followed by Japan and South Korea.

Exploring Regional Differences

When exploring the differences in consumption between countries and regions, it is important to consider the impact of cultural tastes, dietary preferences, and dietary restrictions. The U.S. and Europe, for example, tend to be much more open to innovation associated with burgers, allowing for the rise of “better” burger restaurants and more specialty toppings and ingredients. In contrast, Asia generally has less variety in hamburger ingredients and preparation, with more traditional elements dominating. As an example, beef patties are a popular staple in the U.S., but they are rarely found in Asia, as pork and chicken patties are the more popular choice.

In terms of ingredients, there are also notable differences in the way different regions and countries prepare their hamburgers. The American hamburger, for instance, is known for its inclusion of cheese, bacon, onions, and various sauces, while in France, a jambon-beurre is preferred – a hamburger topped with ham and butter. In Asia, there are a wide range of variations, from the popular miso-marinated beef burgers of Japan to the Kimchi-chicken burgers of South Korea.

These regional differences are a reflection of regional tastes and preferences, and they can have an impact on how well a restaurant technology provider or foodservice organization caters to a given market. By understanding the particular preferences of a region, restaurants can create personalized menus and deploy targeted marketing campaigns to customers more precisely.

Enhancing Your Analysis with Data Enrichment

In order to gain a comprehensive understanding of the foodservice market, it is essential that you have access to the appropriate data enrichment. This can include essential menu data as well as more localized information on regional preferences and tastes. At Brizo, our data allows for highly targeted research and prospecting of the foodservice market, equipping you with the insights you need to boost your operations and better serve your customers.