Getting Started with Restaurant Audience Intelligence Systems

Restaurant Audience Intelligence Systems

In today’s competitive restaurant environment, understanding the foodservice market has never been more important. With the proliferation of data sources, it can be overwhelming trying to find the right analytics and insights to move the needle and help your business grow. That’s where restaurant audience intelligence systems come in.

These systems help you understand the ever-changing foodservice industry, allowing you to uncover trends, target customers, and expand operations. In this article, we will discuss what restaurant audience intelligence systems are, how they work, and how you can get started.

What is Restaurant Audience Intelligence?

Restaurant audience intelligence (RAI) is the means of gathering and analyzing data to generate intelligence about the foodservice market. This includes everything from menu analysis and consumer demographics to restaurant tech coverage and marketing strategies. By leveraging data of various types, you can gain greater insights into the foodservice industry and use this information to make more informed decisions.

What Can You Get From Restaurant Audience Intelligence?

The intelligence from RAI is used to do a variety of things. For sales teams, it can help with sales prospecting by uncovering potential restaurant buyers or uncovering their target customer profile. For marketing teams, it can help generate insights for targeted campaigns and provide predictive analytics to better understand the market and customer needs.

Market Information From RAI

RAI systems can also be used to uncover broader market insights. Insights can include everything from menu analysis and operational trends across different countries and sectors to more detailed insights such as cost breakdowns and labor costs. By gathering data from a range of sources, you can see trends over time, allowing you to anticipate market changes and adjust accordingly.

How to Get Started

Getting started with restaurant audience intelligence systems begins with understanding what kind of data you need and what kind of insights are most valuable to you. From there, you can find a platform that provides the data and insights you need and integrate it into your overall operations.

There are a few different options to choose from. You can use a vendor, such as Brizo, that specializes in the foodservice industry and provides data-driven analytics and insights. You can also use a more general-purpose system, such as Tableau, which is used across a range of different industries. Whichever path you choose, the key is to be able to quickly and easily access the data and insights you need to make critical business decisions.

The core message

Getting started with restaurant audience intelligence systems is an important step for any restaurant business looking to gain a better understanding of the foodservice market. RAI systems provide data-driven insights to help sales teams find leads, marketing teams create more targeted campaigns, and everyone throughout the business get more in-depth insights into the market and competition. To get started, you must first decide what data and intelligence is most valuable to your business, and then look for a vendor or platform that focuses on the food service industry and provides the necessary tools and insights to help you make the right decisions.