The foodservice industry has evolved immensely over the past few decades. What was once a largely traditional industry with limited technology has transformed into a highly competitive and rapidly changing market with a need for greater insights and analytics. To succeed in such a market, restaurant operators need to leverage the power of data-driven insights to better understand consumer needs, current market trends, and the changing industry landscape. Fortunately, there are data intelligence programs that can help restaurants gain an edge in today’s marketplace.
Brizo is one such program that provides a robust and diverse set of data to better understand the foodservice market. Based in Texas, Brizo offers in-depth market research, menu data, and restaurant tech coverage that help restaurants make sound decisions. With our data intelligence platform, restaurants can uncover new ways to prospect new customers, expand their operations, and enhance their systems.
Sales Prospecting
Sales prospecting can often be a challenge for restaurants. Whether developing leads from existing customer data or building new leads from a market research survey, analyzing the market is the first step. By leveraging Brizo’s restaurant customer intelligence solutions, restaurants are able to get an in-depth understanding of their target market. Our data enables restaurants to find patterns about their customers and better understand their needs. Restaurants can then use these insights to better prospect new customers and accelerate their sales.
Marketing to the Foodservice Market
Market data analytics can also help restaurants better understand their target audience and optimize their marketing efforts. With ours market segments targeting allows you to segment the food service market, target the most relevant prospects, and ensure that customer messaging aligns with their needs. Brizo’s data intelligence also analyzes marketing campaigns and selectively targets qualified sales prospects. This enables restaurants to capture a larger share of the foodservice market and increase their ROI on their marketing efforts.
Find Kitchens & Expand Operations
The food service industry is constantly changing, which means it’s important for restaurants to strategically expand to new markets. To do this, restaurant owners need to find reliable kitchens and production sites to meet their goals. With our data intelligence solutions, restaurants can find the right kitchen to meet their needs, deciphering their audience by region, sector, market size and more. They can also evaluate and analyze new markets and plan their growth strategies accordingly.
Data Enrichment
Data enrichment can also make a big difference when it comes to making strategic decisions. With the help of our kitchen data analytics program, restaurants can extend their standard customer relationship management (CRM) with intelligence that provides a more complete view of customer needs. Our data intelligence model offers a 360-degree view of the customer by uncovering demographic data, interests, lifestyle, and more. By enriching their data insights, restaurants can make richer decisions and enhance their systems.
In the end
Finding success in the foodservice industry is a challenge, in part because of the complexity and ever-changing landscape. By leveraging the power of data-driven insights, restaurants can make informed decisions that help them stay competitive and win over customers. Brizo provides a unique suite of data intelligence solutions that help restaurants gain a competitive edge and better understand the foodservice market. From sales prospecting to data enrichment, restaurants can use our restaurant audience intelligence program to find success and grow their business.
