Getting Started with Foodservice Market Insights for 2020

Flavor Of The Year

As restaurants and food manufacturing operations rush to meet the ever-changing tastes of their customers, they have to make sure to stay ahead of the curve and anticipate the next flavor of the year. While trends change seemingly overnight, operators can tap into powerful insightss such as Brizo’s foodservice market data to spot market growths and short-term shifts in order to make well-informed decisions. This data provides the necessary market understanding and analysis to get a handle on where the foodservice market is heading and how you can capitalize on the latest opportunities.

To get the most out of Brizo’s advanced data insights, sales teams and operators should focus on four distinct but interconnected tactics to get the most of what the data has to offer. These include sales prospecting, marketing to the foodservice market, finding and expanding operations into new kitchens, and enrichment of existing systems.

Sales Prospecting in the Foodservice Market

Sales prospecting should be the first step for any business diving into Brizo’s data insights. With prospection, customers can dive into the data to make informed decisions on which restaurants they should be targeting and how to reach them. Prior to initiating communications, sales teams should use Brizo’s data to vet potential leads and learn more about their current menu, specials, changes to their format, pricing structure, and methods of customer acquisition. Knowing the visitor demographics of each account is also essential in targeting those that are likely to yield the greatest success.

Marketing to the Foodservice Market

Once customers have been identified, companies must find ways to attract, convert, and close those leads. This is where Brizo’s insights come in to play. Having access to a comprehensive view of the market allows companies to craft personalized campaigns for each account. These campaigns should be focused on the key pain points of the customer and create a personalized approach to their needs. Progression tracking software should be used to document and monitor the response and sentiment of the contacted customers.

Find Kitchens & Expand Operations

In order to expand operations and reach a larger audience in food service, companies should use Brizo’s data to identify the highest growth areas and target those accounts. The insights provided can help identify new product lines to create, price points for various locations, and the customer segments with the highest potential. To successfully expand and onboard these new accounts, companies should look into collaboration and negotiation techniques to craft the best deal for both parties.

Data Enrichment

As companies move into more sophisticated levels of data-driven insights, data enrichment can be used to enhance their existing systems and generate new sources of potential leads and customers. To do this, companies can use Brizo’s data to amplify their current methods of customer segmentation and target marketing. These segments can be fine-tuned with menu and restaurant profile insights from Brizo’s databases to provide a more comprehensive analysis and help craft more nuanced decisions based on specific customer demographics.