Markets are ever-evolving, and restaurants are no exception. Keeping up with the latest trends and being aware of new openings and closings are key for success. To do just that, many restaurant owners today are turning to foodservice market intelligence software to stay ahead of the competition. With such a tool, franchises can find and target new locations, increase sales, and launch new products based on data-driven insights.
What is Brizo?
Brizo is a market intelligence software designed specifically for the food & beverage industry. It provides a board set of data for understanding and analyzing the foodservice market. The data allows for targeted research and prospecting within the foodservice market, with unique data fields tailored to the industry. Not only can Brizo users access restaurants’ menus, but they can also gain relevant and in-depth insights into the restaurant tech market.
Sales Prospecting
With Brizo, franchises can equip their sales teams with data-driven insights and analytics. This encompasses everything from identifying local competitors to benchmarking market performance. Market intelligence can help franchises assess the running strategies of competing restaurants, allowing them to adjust accordingly. By fine-tuning their sales strategies, franchises can gain a competitive advantage and take experience the benefits of increased sales.
Marketing to the Foodservice Market
Data and insights can also help franchises attract, convert, and close more leads. Foodservice market intelligence software like Brizo maps out the competitive landscape and provides detailed descriptions of menus, pricing models, and customer preferences. With such information, restaurant fleets can identify highly-targeted marketing strategies, allowing them to stand out in the industry.
Find Kitchens & Expand Operations
Location, location, location. Foodservice market intelligence software can streamline production and strategically expand franchises’ presence within the industry. With Brizo, franchises can pinpoint new locations and evaluate competitors, environmental trends, and supply chain structures. Understanding the nuances of the local market makes it easier to identify new customer bases and maximize profits.
Data Enrichment
Data enrichment is essential for widespread business success. With Brizo, franchises can enhance their current systems with more comprehensive market insights and make decisions with confidence. No more relying on general industry trends; restaurant owners can access detailed and up-to-date information about the foodservice market.
End thoughts
The food & beverage industry is one of the most competitive markets, and success cannot be achieved without the right tools. Foodservice market intelligence software allows restaurant owners to make informed decisions based on accurate data and in-depth insights. With Brizo, franchises can identify new opportunities, uncover local trends, and fine-tune their sales and marketing strategies for maximum success.