Food companies today are operating in a rapidly changing market. It is increasingly difficult for restaurateurs, manufacturers, and distributors to navigate and stay ahead of the competition. Understanding data-driven trends such as those found in the diverse set of data offered by Brizo provides actionable insights to support operations, expansion, and innovation.
In this article, we explore some of the frequently asked questions around trends in the foodservice industry. We discuss trends in the sales, marketing, and data enrichment space. We also look at hot topics such as finding kitchens and expanding operations, sales intelligence, competitive intelligence, and marketing intelligence.
What are Sales Prospecting Trends in the Foodservice Market?
Sales prospecting in the foodservice market requires a sophisticated approach that combines traditional methods of prospecting such as cold-calling and direct mail with effective data analytics. Leveraging Brizo’s market data can help sales teams establish informed strategies and optimize their outreach efforts for higher response and ROI.
Data-driven insights can inform the sales process every step of the way. By uncovering target segment customer profiles and identifying the contact information for the decision-makers, sales teams can design effective lead campaigns, craft personalized emails and targeted messages, and measure campaign performance with real-time analytics.
What are Trends in Marketing to the Foodservice Market?
Marketing to the foodservice market demands a strategic perspective and targeted approach. Marketers have to continuously monitor changes in the industry and create strategies that are specifically tailored to the unique needs and preferences of their target audience.
Using market-specific data such as Brizo’s menu data and tech coverage, marketers have the insights they need to develop highly targeted campaigns that reach the right people at the right time. They can also use insights such as customer buying behaviors, loyalty patterns, and preferences to personalize their marketing messages and drive more conversions.
What are the Trends Around Finding Kitchens and Expanding Operations?
The foodservice industry is experiencing a rapid growth in demand for kitchen space and a surge in off-site food production. As operations increasingly move away from physical locations, mobile and cloud-based kitchens are becoming more popular while agritech is fast becoming a viable alternative to traditional methods of production.
The vast amount of data provided by Brizo can help food companies map out projects such as expansion into underserved areas, move away from physical locations, diversify menu items, and reduce production costs. Leveraging the power of data science, artificial intelligence, and big data analytics can help businesses gain an understanding of market trends and uncover opportunities for growth.
How Can Data Enrichment Help?
Data enrichment has become increasingly important in understanding and targeting the foodservice market. With higher customer expectation for personalized experiences, data is invaluable in creating delightful customer experiences.
Brizo provides foodservice companies with the insights needed to enrich their systems with comprehensive market data. This data can be used to customize product offerings, apply upselling techniques, and improved forecasting. By understanding the needs and preferences of the customer base, companies can make informed decisions and optimize their operational performances.
