Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
From recipe trends to restaurant openings, the foodservice market is a constantly changing sphere. It’s become more and more difficult for brands to stay on top of this churning market space and capitalize on emerging opportunities without access to the right data. But with the right information, franchisors can dive deeper into local food trends and streamline production innovatively—so they can expand their reach—into their desired market.
Brizo helps franchisors unlock the potential of the foodservice market with unique, comprehensive data. As the first company to provide end-to-end data available to the franchising industry, we fill the gap between analysis and insights and the core of market research. Our board and diverse set of data are a valuable resource for companies that want to conduct highly targeted research and prospecting into the foodservice market.
Sales Prospecting
For sales teams, Brizo’s insights provide the ability to make detailed decisions about prospective clients and understand how they can fit into the overall sales strategy. Through our exclusive data fields, sales teams can access menu data and restaurant tech insights and unlock real-time actionable insights that can inform their sales approach.
From standalone restaurants to quickly growing chains, we offer data and analytics that enable teams to make informed and competitive decisions that are informed by industry trends. For example, through our insights, franchisors can ascertain target market demographics, the general price point of a restaurant, and if the restaurant is looking to expand its reach. This information puts the sales team in a better position to approach the right contacts and tailor their findings to achieve more meaningful results.
Marketing to the Foodservice Market
Franchisors looking to market to the foodservice market can rely on Brizo’s targeted insights to create compelling messages that resonate with customers. Our data can provide brand messaging and content strategies that are tailored to particular trends, like emerging flavors, or customer types, like value-seeking diners.
Companies can also establish lead nurturing strategies that are able to convert and close more leads. Our insights can also inform campaigns and personalize strategies to generate more demand and increase visibility among the right customer segments.
Find Kitchens & Expand Operations
For brands looking to expand their operations, Brizo’s insights can help uncover kitchen-ready trends and inform decisions about potentially overlooked opportunities. We provide the data and analytics that can help franchisors make smarter decisions about growing their brand—from discovering optimal locations to understanding the larger marketplace.
Data Enrichment
Data enrichment is vital for many foodservice companies today, and Brizo’s insights are designed to give companies a deeper understanding of their prospects and resources that can help their system become more comprehensive. Our analytics can also provide clarity in decision making and give executives the confidence they need to better plan for their growth.
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The foodservice market is in a constant state of flux, making it hard for companies to stay on top without the right data-led insights. Brizo is filling the gap between analysis and insights, providing sophisticated data and analytics specifically tailored to the franchising industry. From comprehensive sales data to customized marketing strategies, our insights are designed to give franchisors the access they need to unlock the full potential of the foodservice market.
