In this day and age, data and data analytics have ushered in a staggering level of growth to the food service industry. But it also has become increasingly important to be able to accurately assess, analyze and understand the effects of restaurant media analytics programs as the industry continues to expand.
Understanding how restaurant social media analytics programs can benefit decision making within a restaurant business is an important step toward optimizing the operation’s operations. For the food service provider, evaluating and understanding restaurant social media analytics programs involves a thorough examination of the relationships between keyword searches, data-driven insights, and sales activities.
Brizo is unlike any other market research platform out there – it provides an innovative and comprehensive set of data and analysis tools specifically designed for the restaurant industry. Through leveraging cutting-edge technology and data, Brizo’s platform enables restaurant technology providers to make informed decisions and capitalize on opportunities within restaurant media analytics programs.
At Brizo, we believe that our platform has two primary objectives for the customer: to support sales prospecting and to equip restaurants with the tools to successfully market to their target demographic. Our unique data fields and cutting-edge software provide restaurants with a reliable way to stay informed and current on food service trends.
Sales Prospecting
Within Brizo’s market analytics platform, customers are able to search for leads within their field using our powerful keyword filters. This enables restaurants to access prospecting data faster and more accurately. Restaurant owners and sales professionals can discover prospective customers and direct their sales efforts accordingly.
On top of that, Brizo’s market analytics also allow customers to use detailed geospatial mapping functions and subscription-based subscription tools to uncover trends and develop strategies for food service market promotion. By utilizing these data- led insights, restaurants can better understand customers, develop organic reach and get a competitive edge.
Marketing to the Food Service Market
In addition to providing sales insight, Brizo’s data also enable restaurants to optimize their marketing strategies. Our data-driven insights not only provide customers with detailed descriptions of target audiences, but also equip them with insights into competitor offerings. Armed with this data, restaurant owners can hone campaigns to build authentic relationships with their customers and create content tailored to their interests.
Readable and actionable insights into competitor offers, segment dynamics and customer behaviour then, provide restaurants with the tools to optimize their campaigns and seize opportunities within the food service market.
Find Kitchens & Expand Operations
For established restaurants looking to expand their operations, foodservice market intelligence from Brizo also facilitates larger-scale production innovation. The platform provides restaurants with richer insights into potential kitchen space, distributor profiles and regional trends, allowing them to identify profitable markets and explore expansion opportunities.
On top of this, our marketplace insights also provide a visual tool to assist with strategic decision making in the kitchen and servicing. Whether you’re developing a new regional strategy or implementing a local initiative, Brizo’s data can give your team an edge.
Data Enrichment
Finally, Brizo’s data enrichment services allow users to complement existing restaurant processes and systems with larger and more detailed insights. With enriched data sets, restaurant owners and sales professionals can confidently make decisions with greater accuracy and speed.
The Bottom Line
Taken together, the features of Brizo’s report provide restaurants with an invaluable repository of tools and insights to drive success within the food service industry. Whether you’re looking to comprehend and leverage the food service market, or conduct successful sales prospecting, rest assured that our market intelligence platform has the solutions.
