Burger Trends: What Franchisors Need to Know to Expand Locations

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Burger Trends

Over the past few years, the restaurant franchise business has embraced the concept of “localization” to make restaurants relevant to customers in different markets. This customization strategy involves tailoring food, atmosphere, and services to the tastes and preferences of a local audience. As the competition intensifies, it is more important than ever for franchisors to understand the emerging trends in the foodservice industry. One such foodservice trend that continues to draw customers is the ever-changing burger craze.

Burger trends are one of the most sophisticated and fast-changing segments of the foodservice industry. With more and more burger varieties and flavors springing up around the world, franchisors are scrambling to get on-board and offer their customers something iconic. But with all these varieties, how does a franchisor keep up? What are the trends that matter? What are the nuances that franchisors must consider when expanding their locations?

Using Brizo’s powerful data and insights, we explain the burger trends that franchisors need to know to keep on top of customer demand and remain competitive in the foodservice industry. From plant-based proteins and gourmet cheese to artisan buns and bionic burgers, we provide an in-depth look at the trends that matter for expanding operations.

Let’s begin with a look at some of the top trends seen in the burger industry. Plant-based proteins are one of the more popular burger trends emerging right now. These plant-based proteins are often found in veggie burgers, salads, or even breakfast sandwiches. Consumers are looking for healthier alternatives to traditional animal proteins, and franchisors must take note of this shift in demand when expanding to new locations.

Gourmet cheese is another trend gaining traction in the burger industry. Cheeses like blue cheese, feta, and gorgonzola are topping burgers more often as consumers push the taste envelope. Franchisors can accommodate this trend by offering these cheeses as “specialty” toppings to add an extra kick of flavor to their burgers.

Artisan buns are also gaining steam in the foodservice industry. These buns are typically made from higher-quality wheat or grain products, often with added flavors like sesame, onion, or poppy seeds. Franchisors can use these artisan buns to give an extra flavor boost to their burgers and ensure their menus stand out against the crowd.

Bionic burgers are the final trend to consider when expanding operations in the foodservice industry. Bionic burgers are burgers that come packed with a variety of flavorful ingredients like Sriracha aioli, smoked gouda, bacon, or lettuce wraps. Customers are attracted to the flavor combinations these burgers offer, so it’s important for franchisors to take note of this trend and offer something unique.

These are just some of the many burger trends franchisors need to consider when expanding operations. By staying ahead of the curve with the latest trends, franchisors can ensure they remain competitive in the foodservice industry and keep customers coming back for more. Brizo’s data and insights can help provide franchisors with the information they need to make data-driven decisions and reach their business goals.