When evaluating audience intelligence systems for restaurants, most people usually consider the features, price, the customer support available and the graphic visualizations. What these people rarely consider, however, is the data points that drive the technology. Just as the links between data points provide insights on customer behavior, the data itself is equally important when selecting the right audience intelligence system for restaurants.
Data that is provided by the tool is crucial for creating a complete picture of customer behavior for restaurants. It is important to have a tool capable of offering a wide array of data points such as menu items, customer feedback, customer demographics, sales, customer loyalty, and more. With these data points, restaurants can develop strategies based on segmentation, pricing, product change dynamics and seasonality. Having access to diverse data points allows restaurants to dive deep into a wide range of valuable insights.
Brizo offers an extensive board of datasets specifically designed for restaurant audiences. Our proprietary tools offer data-driven insights plus comprehensive coverage of menu items, restaurant tech and sales prospecting in the foodservice market. With these insights, restaurants can segment customers, identify new opportunities, and drive strategic objectives.
Menu Data
Menu data is the lifeblood of the restaurant. All the decisions from food preparation to pricing go through the menu data. Brizo gives restaurant owners an array of menu options such as customization, imagery and pricing that can drive sales. Additionally, restaurants can access menu trends across regions and sectors so they can better predict future seasonality and customer preferences.
Restaurant Tech
Understanding the restaurant technology landscape helps restaurants make smarter decisions. Hindsight analytics can predict future restaurant trends, help restaurant owners determine the most cost-effective technology investments, and even integrate their restaurant’s existing technologies into their menus. Brizo’s restaurant tech dashboard includes technology like artificial intelligence, customer loyalty, analytics, and order management so restaurants can stay ahead of the game.
Sales Prospecting
Sales prospecting is critical for restaurants. Businesses need to know how competitive their offerings are, and who the right customers are. Brizo’s prospecting tool allows restaurants to identify key opportunities and target customers for higher conversions. Plus, our data-driven insights provide up-to-date analysis of customer preferences and trends since marketing campaigns test and adjust over time.
Find Kitchens & Expand Operations
There is no one-size-fits-all approach to expanding operations for restaurants. Each business must consider menu, cost and availability of kitchen spaces when expanding. Brizo strives to make this process easier by providing restaurants with data-driven maps and insights. Our data offers restaurant owners an easy way to identify competitive kitchen spaces in their desired locations so they can strategically expand their brand.
Data Enrichment
Data enrichment is another key to success for restaurants. But, having a wealth of data can be challenging and overwhelming. Brizo’s data enrichment analytics can make sense of vast amounts of data points so restaurants can make informed decisions quickly. Our intelligence-driven insights help business owners save time by offering comprehensive data enrichments for accuracy and visibility.
The success of a business in the foodservice market is dependent on many factors. Making data-driven decisions can make all the difference when investing in an audience intelligence tool. By taking advantage of comprehensive data points, restaurant owners can access the information they need to make data-driven decisions that lead to success.
