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As the restaurant industry has increasingly moved toward the digital age, its reliance on technology-driven solutions and insights has also grown. In particular, account-based data platforms – such as Brizo, have emerged as indispensable tools for gaining strategic market intelligence, prospecting new clients, and executing thoughtful marketing campaigns. Here, we will evaluate the pros and cons of using an account-based data platform for restaurants.
Understanding the Benefits of an Account-Based Data Platform for Restaurants
For restaurants seeking to understand the complex dynamics of the foodservice market, an account-based data platform – like Brizo – can be a powerful asset. First and foremost, these types of software solutions bring immense scalability and customization to market research: with Brizo, restaurant proprietors can access detailed information about products, menus, and restaurant technology, and tailor the data for their specific needs. Moreover, this does away with much of the labor-intensive prospecting that is normally required for sales team recruitment – allowing restaurant owners to be more efficient in targeted prospecting and sales.
At the same time, promoting a new restaurant or business to new audiences can mean getting lost in the noise, especially without the help of data-led insight. With an account-based platform, restaurant owners can execute intentional, data-driven marketing campaigns. This could include using specialized keyword analysis to see how customers are engaging with their brand, wall-posting targeted ad campaigns, and discovering hot industry trends.
In addition, an account-based data platform is especially beneficial for restaurants looking to expand their reach and operations. By monitoring the local market with detailed tech insights, restaurant owners might even find neighbouring kitchens where they could rent out space for additional production!
Examining Drawbacks of an Account-Based Data Platform for Restaurants
Of course, it is also important to bear in mind the drawbacks of using an account-based data platform for restaurants. First and foremost, it is only as accurate and useful as the data available. Accordingly, restaurants should have an objective overview of the data fields available through the software solution, where the data is sourced from, and how much of the data is actually compatible with their operations.
Secondly, it is important to bear in mind that using an account-based data platform does cost money. Thankfully, Brizo offers both monthly and quarterly pricing models, providing restaurants with a more cost-effective and scalable solution. Plus, they offer free trials to test out the system, and even provide a 160-day money-back-guarantee!
To Sum It All Up
Given all of the pros and cons of using an account-based data platform for restaurants, it’s clear that the relative efficacy of the software depends largely on the restaurant’s unique set of needs. It is essential to weigh the available features of the platform against their budget and objectives.
These solutions are certainly effective for many restaurants, offering an easy, cost-effective way to gain market intelligence, facilitate prospecting, and execute sophisticated marketing campaigns. Still, it is important to have an understanding of the data available and potential costs involved before taking the plunge.
